Activating Structures
APRIL - STRATEGIC POSITIONING 📍
1:21:59
What Do You Do?
21:27
Positioning Statement
52:46
MAY - HOLISTIC BUSINESS VISION 🌅
40:33
Opportunity Story
JUNE - MEANINGFUL PUBLICATION 📖
1:37:22
Stuff You Love
5:05
JULY - AUTHENTIC OUTREACH 📻
3:38:01
Hearfelt Reasons (To Reach Out)
42:26
How To Say It
1:10:47
Consistent Outreach
52:37
AUGUST - OFFERING DESIGN 🧑🏼🎨
3:14:35
Market Discovery Conversation
55:58
Service Pathways
45:09
Product Story
55:00
SEPTEMBER - EXPERTISE SELLING 💜
2:28:05
Value-giving Activities
1:00:08
Qualifying Conversation
56:21
Diagnostic
56:50
Pricing Options
45:09
OCTOBER - INNER NARRATIVE REFRAMING 💭
2:04:34
New And Good
11:17
Voice of Doubt
53:55
Affirmations
24:47
Positivity Audit
18:28
NOVEMBER - EVOLUTIONARY PURPOSE 💨
1:13:11
Origin Story
1:06:48
Purpose Tree
56:17
DECEMBER - HEALTHY PRODUCTIVITY ⛵️
1:44:56
Grounding
1:06:33
Time & Energy Audit
35:32
Your Ideal Week
52:26
Replacement Plan
53:19
JANUARY - AGILE BUSINESS PLANNING ♻️
1:27:19
Success Formula
11:56
FEBRUARY - PERSPECTIVE DEVELOPMENT 🔭
1:03:02
Perspective
47:32
Manifesto
42:09
Perspective Exploration
41:55
Perspective Diffusion
50:24
Visual Framework
35:26
Assessment Tool
48:11
MARCH - PURPOSEFUL TEAMING 🧑✈️
8:50
Company Values
18:59
Staying Relevant: The Ongoing Practice of Strategic Positioning
Updated Feb 19, 2025
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