Activating Structures

In this module, you will learn what activating structures are and how to use them effectively.

Create your easy answer to a difficult question. "What Do You Do" helps you articulate your business clearly, making the right potential clients say, "That's exactly what I need!".

A detailed, criteria-based description of your ideal clients that helps you and them quickly determine fit, saving time and creating stronger relationships and alignment from the start.

A concise list of client-described problems you solve, making it easy for clients to recognize, remember, and refer, while clearly connecting to your solutions.

A two-sentence claim that clearly states your expertise and positioning, helping clients quickly understand who you help and how, and the value you bring.

Stuff You Love is about identifying one thing you really love and are passionate about, even if it's tangential to your work. The purpose is to express your authentic self, enhance genuine marketing, differentiate your business, and build deeper, more meaningful connections. This approach not only aligns your business with what truly excites you but also opens up new opportunities through genuine engagement and visibility.

A structured approach to understanding and recognizing the traits of a powerful perspective, enabling you to see it as a signature argument that shapes your identity and guides your actions.

A structured dialogue approach to uncovering client needs and aligning your offerings with market demand, ensuring increased profitability and customer engagement.