Activating Structures

Definition: The process of aligning your unique value proposition with your ideal market. Strategic positioning increases narrative power by differentiating your firm from others, highlighting its unique beliefs, and aligning them with your ideal clients.

Create your easy answer to a difficult question. "What Do You Do" helps you articulate your business clearly, making the right potential clients say, "That's exactly what I need!".

A one-sentence declaration that articulates what your firm does and who it serves to define your expertise, attract ideal clients, and build a business that aligns with your strengths and values.

A concise list of client-described problems you solve, making it easy for clients to recognize, remember, and refer, while clearly connecting to your solutions.

Definition: The practice of exploring and frequently communicating how you view the ideal future, not just for your business but also for your environment (community, market, or the whole world). Your holistic business vision helps you mobilize ideal clients, partners, recruits, and investors like a movement enrolls participants.

Definition: The process of creating and sharing material that deeply resonates with your audience while also helping you explore, clarify, and articulate your thoughts and narrative. This approach emphasizes genuine self-expression, personal growth, and connection with your audience.

Stuff You Love is about identifying one thing you really love and are passionate about, even if it's tangential to your work. The purpose is to express your authentic self, enhance genuine marketing, differentiate your business, and build deeper, more meaningful connections. This approach not only aligns your business with what truly excites you but also opens up new opportunities through genuine engagement and visibility.

Definition: The genuine and personalized act of connecting with your current and potential clients, treating them like they are your friends, but doing it at scale. Humanizing your outreach creates an emotional connection with your audience, enabling them to relate to and support your narrative.

A guide to overcoming the fear of appearing salesy by developing heartfelt reasons to reach out, enabling professionals to connect authentically and confidently.

Definition: The process of designing, organizing, and delivering professional products and services with a deliberate purpose or goal in mind. This approach underlines the importance of tailoring an offering that meets the unique needs of clients while aligning it with your evolutionary purpose, business vision, and unique perspective.

A structured dialogue approach to uncovering client needs and aligning your offerings with market demand, ensuring increased profitability and customer engagement.

Definition: The practice of behaving like an expert rather than a traditional salesperson or vendor. Experts build narrative power by leading the sales process as a change process, focusing on trust, credibility, detachment, and staying away from convincing buyers.

An organized list of specific activities that help you operationalize the giving mindset by building trust, fostering authentic connections, and creating long-term client relationships.

A purposeful vetting process that ensures alignment between your services and a prospect’s needs, helping you build authentic relationships while protecting your time, energy, and true expert positioning in the relationship with your clients.

Definition: The practice of reshaping the internal dialogue or stories you tell yourself so you develop a more positive and empowering mindset to achieve your leadership goals and vision. Use your inner narrative to empower yourself, develop self-compassion and maintain resilience in the face of adversity.

A reflection exercise that helps you document progress, identify key insights, and build a clear record of wins—so you can make more confident, informed decisions about your next steps.

A structured reflection exercise that helps you recognize and reframe self-doubt, so you can take action with confidence and authenticity.

Affirmations are powerful tools to reprogram your thoughts, reinforce positive beliefs, and create alignment between your mindset, emotions, and actions.

A reflective exercise to evaluate the people, activities, and habits shaping your inner narrative, empowering you to align your influences with your values for a more authentic life.

Definition: Letting your purpose emerge by embracing change, fostering a growth mindset, and being open to continuous learning and adaptation. Your sense of purpose evolves by allowing your organization to continuously adapt and innovate in response to its changing environment, fostering long-term success and sustainability.

Definition: The practice of achieving your business vision, not by working more, but by applying your time and energy toward creative, original, and valuable work. Healthy productivity starts by prioritizing while resisting the urge to put out every fire and grounding yourself so that your work expresses your intentions and inner truth—not fear, anxiety, and reactivity.

A simple, science-backed practice to calm your mind, reset your energy, and regain focus—helping you stay present, confident, and in control during high-stakes business situations.

A structured process for tracking and analyzing how you spend your time and energy, revealing inefficiencies and misalignments so you can eliminate low-value tasks, optimize your schedule, and focus on high-impact activities that drive growth and fulfillment—without burnout.

A clear, visual weekly schedule that moves you from reactive chaos to intentional planning, helping you protect your energy, prioritize your most valuable activities, and confidently ship your best work.

Definition: The practice of planning your business with an emphasis on flexibility, adaptability, and continuous learning, thus letting you adjust and improve your business as you face new information and challenges. Recognizing and responding to uncertainty as a natural part of your business helps you build a narrative in constant alignment with your perspective and vision.

Definition: The exploration, diffusion, and utilization of a signature argument that you make in service of your audience’s best interest. An innovative perspective builds up narrative power by challenging existing beliefs, inspiring change, building credibility, leading by example, and creating a platform for dialogue. All purposeful differentiators stem from your perspective.

A structured approach to understanding and recognizing the traits of a powerful perspective, enabling you to see it as a signature argument that shapes your identity and guides your actions.

A mind-clarifying exercise to articulate and publicize your unique perspective through a clear declaration, transforming your core beliefs into practical actions that inspire change, rally support, enhance credibility with clients, align internal teams, and differentiate your brand in the market.

Perspective Exploration is a structured process to deeply examine, clarify, and articulate your unique viewpoint, revealing core beliefs and values that guide your business strategies and interactions.

An exercise to effectively share and spread your unique perspective, engaging audiences through authentic methods and channels to deepen their understanding and embed your expertise into their thinking and decision-making.

A step-by-step approach to creating a framework that maps the routes to your clients' ideal futures, providing a clear, evolving visual narrative that supports your expert guidance through all phases of client interaction.

An assessment tool is a strategic application of your expertise, designed to precisely analyze and understand your clients' unique needs, providing actionable insights and demonstrating your deep understanding and value.

Definition: The deliberate process of forming, managing, and maintaining a team aligned with your perspective and focused on achieving your vision. This alignment creates a consistent narrative within the organization, empowering everyone to advocate for the company's vision and goals.