Guillaume Wiatr - MetaHelm Learning

GW

Guillaume Wiatr

@guillaume

🧑‍💼 Staff

Let Your Authentic Business Emerge.

Build the business you honestly want. Offer value they'll gladly buy.

I am Guillaume Wiatr, the founder of MetaHelm and the creator of Strategic Narrative®, the business strategy methodology designed to help entrepreneurs unearth their authentic narrative and build exceptional, expertise-based professional services firms. With 32 years as a consultant, coach, and founder of four B2B ventures, my clients often call me "the business therapist". I guide leaders to build a successful business they also love by growing Narrative Power, the ability to defy the normal when the normal is wrong. I also love teaching and mentoring entrepreneurs at startup incubators and the University of Washington’s Master of Science in Entrepreneurship, ranked in the top 10 in the US.

About MetaHelm

MetaHelm steers leaders of professional services firms to unearth their authentic narrative, allowing them to build a truly remarkable expertise-based business. We help experts from the fields of management consulting, coaching, and technology reveal the latent potential within, letting their true narrative emerge and guide the growth of their business.

How to work with me:

Public Resources—Articles, Videos, Books, and Podcasts—Stay ahead of the curve with new knowledge and skills available at no charge.
Training - MetaHelm Activators Training (MAT) - Learn the fundamental tools and skills to build an authentic, expertise-based business.
Mastermind - MetaHelm Changemakers Mastermind (MCM) - Get peer support, honest feedback, true collaboration, and personalized guidance from Guillaume Wiatr.
Priority Advisory - Power Hour Consult - Get bespoke and straightforward advice you can apply immediately to get your firm on its true path.
Coaching: Expert On A Mission - One-on-one business coaching to align your expertise-based business with your mission and accelerate sustainable growth.
Consulting: Team On A Mission - Fuel authentic growth through ongoing team alignment and execution support

Please feel free to contact me anytime at guillaume@metahelm.com or at +1 206-637-6564

Let Your Authentic Business Emerge.

Build the business you honestly want. Offer value they'll gladly buy.

I am Guillaume Wiatr, the founder of MetaHelm and the creator of Strategic Narrative®, the business strategy methodology designed to help entrepreneurs unearth their authentic narrative and bu…

Active 3h ago Joined 17 Dec 2022 (GMT-08:00) Pacific Time (US & Canada)

GW

Guillaume Wiatr 🧑‍💼 Staff

May 15 12:20am in MetaHelm Activators

🚨 Starts at 9:00 AM PST – MAT Session: Market Vision

Hi everyone,

We’re live this morning at 9:00 AM PST with a new Activating Structure: Market Vision.

This session will help you name the role your business plays in shaping your market—and clarify why what you're building matters. It will help you stand out, attract the right clients and partners, and grow with purpose and direction.

We’ll explore:

What shift your business is here to lead
How to frame your work in a larger context

This is one of the most energizing and perspective-shifting sessions in the MAT series.

Bring an open mind. I’ll see you soon.

Zoom link: http://smpl.ro/zoom-link-for-mat

Guillaume 🚀

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GW

Guillaume Wiatr 🧑‍💼 Staff

May 8 08:02am in MetaHelm Activators

🤩 MAT Session Today at 9:00 AM PST – Founder Vision

Today’s session is about Founder Vision. We will do a guided visioning exercise to help you build a business that actually works for you.

This Activating Structure helps you step back and define how you want to lead and operate inside your business, so you can:

Prevent burnout
Make smarter, long-term decisions
Set clearer priorities
Grow with intention
Align your personal goals with your business model

Design the role you want to play as your business grows.

🕘 Join at 9:00 AM PST.
Zoom link: http://smpl.ro/zoom-link-for-mat

See you soon!

Guillaume

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GW

Guillaume Wiatr 🧑‍💼 Staff

May 1 07:53am in MetaHelm Activators

⛵️ Today’s Session at 9:00 AM PST – New Theme: Vision

Good morning!

This month, we’re shifting gears. Our new theme for May is Vision, and today’s session is called:
Lead With Vision: Stop drifting. Attract clients, partners, and investors with a clear direction.

We’ll cover:

What vision is (and what it’s not)
Why many of us get stuck—and how to move forward
The difference between vision and ambition.
How to write and draw your vision as a living narrative
A 4-part framework to imagine your business 3–5 years out

This first session of the month is open to fellow entrepreneurs, so feel free to invite someone who could use a fresh dose of clarity.

See you at 9:00 AM PST.
Zoom link: http://smpl.ro/zoom-link-for-mat

—Guillaume

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GW

Guillaume Wiatr 🧑‍💼 Staff

Apr 29 07:57am in MetaHelm Activators

📣 Reminder: Q&A / Group Coaching Call Today!

Hi everyone,

Quick reminder—our MAT Q&A / Group Coaching Call is happening today at 9:00 AM PST!

Bring your business questions, challenges, or anything you want feedback on. And if you want to step into the At the Helm segment, there's still time—just let me know when you join.

Zoom link: http://smpl.ro/zoom-link-for-mat

See you soon!
Guillaume

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Comments4

DG

David Gray

I thought you had moved this to Thursday?

Dave Gray
The School of the Possible.

Let's keep in touch! Subscribe to my email newsletter
.

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16d ago

GW

Guillaume Wiatr 🧑‍💼 Staff

@David Gray This is in addition to the Thursday calls. It's once a month, the last Tuesday of the month. Details here: https://learn.metahelm.com/...

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16d ago

GW

Guillaume Wiatr 🧑‍💼 Staff

@David Gray Yes, every call uses the same link: http://smpl.ro/zoom-link-for-mat

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16d ago

VL

valerie Legras

Apr 21 12:52pm in MetaHelm Activators

ABOUT YOU - Exploration as well...

I need to trim, though... I use the break down Robert used.

ABOUT YOU

You are a creative. A designer. A visionary.
You’re not here to follow trends—you’re here to create something meaningful.

You want your work to stand out with depth, meaning, and story.You’re always looking to elevate your projects and push creative boundaries.
You are seeking something truly unique and exclusive.
You’re tired of seeing the same materials everywhere and want to stand out.
You are looking for ways and tools to elevate and differentiate your work
You are looking for ways and tools to bring your ideas to life.
You believe in the power of craftsmanship to elevate a space.
You value authenticity, artistry, and the human touch in design.
You love the idea of working with talented artisans who create with heart.
You believe that thoughtful details make all the difference.
You crave materials and pieces that tell a story, not just fill a space.
You believe great design starts with great collaboration.
You’re drawn to craftsmanship, authenticity, and the human touch.
You want your work to have depth, story, and soul.
You see materials as more than finishes—they’re expressions of creativity.
You’re excited to work with artisans who create with passion and purpose.
You’re always looking to elevate your projects and push creative boundaries.

WHY YOU ARE HERE

You’re looking for more than just a product—you’re looking for connection. You’re ready to move beyond the expected.

This is where imagination meets execution.

Collaborate with skilled artisans to create custom pieces (lighting, objects, textiles, or decorative surfaces.)
Access exclusive, handcrafted materials not found anywhere else.
Bring your design vision to life with one-of-a-kind, made-to-order pieces.
Add artistic, conversation-worthy elements to your projects.
Elevate your projects with materials that carry depth, texture, and story.
Offer your clients something truly special—beyond what they’ve seen before.
Deliver excellence to your clients
Attract the right clients

WHAT’S POSSIBLE

When you collaborate with SWADOH, you open the door to:

Custom pieces made in close collaboration with master artisans in France.
Design solutions tailored to your project’s story, budget, and vision.
One-of-a-kind lighting, objects, fine art, and finishes that bring soul to a space.
Inspiration and support from concept to execution.
Feel inspired—and inspire your clients in return.
A chance to differentiate your work with meaningful, material-driven storytelling.
The ability to transform your ideas into tangible, extraordinary creations.
A trusted partner who understands the demands of high-end, thoughtful design.
Bring warmth, story, and craftsmanship into your designs.

I need to trim, though... I use the break down Robert used.

ABOUT YOU

You are a creative. A designer. A visionary.
You’re not here to follow trends—you’re here to create something meaningful.

You want your work to stand out with depth, meaning, and story.You’re always looking to elevate your projects and push creative boundaries.
You are seeking something truly unique and exclusive.
You’re tired of seeing the same materials everywhere and want to stand out.
You are looking for ways and tools …

❤️ 💡 Insightful 2

Comments7

GW

Guillaume Wiatr 🧑‍💼 Staff

The balance between "About You" and "About Us" is a fine line. Keep in mind that this page is typically most helpful to clients to quickly check that you understand them. It's about creating a connection. @valerie Legras the "what's possible" section is very rich and compelling, and might go beyond "About You". In any case, great job with the assignment!

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22d ago

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