VL
valerie Legras
@valerie63

Founder and creative director of SWADOH - SWADOH exists for design professionals looking to collaborate with a creative partner who provides the options and the confidence to fully bring their brilliance to life.

French / American


Active 14d ago Joined 7 Mar 2024 New Orleans (GMT-06:00) Central Time (US & Canada)

Thanks to Jole, Robert and Guillaume ' feedback, I finessed ABOUT YOU Here it is ...

ABOUT YOU

  • You are a creative, a designer, a visionary.

  • You’re not here to follow trends—you’re here to elevate your projects and push creative boundaries.

  • You seek what’s truly unique and exclusive—materials and collaborations that help bring your ideas to life and set your work apart.

  • You believe in the power of craftsmanship to elevate a space.

  • You know that thoughtful details make all the difference.

  • You’re drawn to authenticity, the human touch, and design with depth, story, and soul.

  • You…



ABOUT YOU - Exploration as well...

I need to trim, though... I use the break down Robert used. 

ABOUT YOU

You are a creative. A designer. A visionary.
You’re not here to follow trends—you’re here to create something meaningful.

  • You want your work to stand out with depth, meaning, and story.You’re always looking to elevate your projects and push creative boundaries.

  • You are seeking something truly unique and exclusive.

  • You’re tired of seeing the same materials everywhere and want to stand out.

  • You are looking for ways and tools …



RF

Valerie, do you remember I talked about laddering? Mom buys her kid some milk and the benefits go up the rungs from “he won’t be thirsty” to “world peace”. I suggest you put your ideas on a ladder. Only one idea per rung.  I see rungs from “make pretty stuff” to “tell meaningful stories”. What I think is happening is that you’re combing different benefits in different ways, so it’s hard to see WHAT is most important. Once you figure out the what, you can figure out how to say it. One question I have is: which is most important - the artisans or the products? I know that seems like a Sophie’s choice. My hunch is that one of them should lead in your story. 

VL

@Robert Friedman Thank you Robert for taking the time to read it. Yes I need to be more to the point and focused. It is too much... Thank you again!! Greatly appreciated

VL

@Robert Friedman The ladder analogy is very helpful!

GW
Guillaume Wiatr 🧑‍💼 Staff

The balance between "About You" and "About Us" is a fine line. Keep in mind that this page is typically most helpful to clients to quickly check that you understand them. It's about creating a connection. @valerie Legras the "what's possible" section is very rich and compelling, and might go beyond "About You". In any case, great job with the assignment!

VL

Thank you so much for your feed back!!! Always so insightful. I will return to the exercise with your notes in minds! Merci!