I need to trim, though... I use the break down Robert used. 

ABOUT YOU

You are a creative. A designer. A visionary.
You’re not here to follow trends—you’re here to create something meaningful.

• You want your work to stand out with depth, meaning, and story.You’re always looking to elevate your projects and push creative boundaries.

• You are seeking something truly unique and exclusive.

• You’re tired of seeing the same materials everywhere and want to stand out.

• You are looking for ways and tools to elevate and differentiate your work 

• You are looking for ways and tools to bring your ideas to life. 

• You believe in the power of craftsmanship to elevate a space.

• You value authenticity, artistry, and the human touch in design.

• You love the idea of working with talented artisans who create with heart.

• You believe that thoughtful details make all the difference.

• You crave materials and pieces that tell a story, not just fill a space.

• You believe great design starts with great collaboration.

• You’re drawn to craftsmanship, authenticity, and the human touch.

• You want your work to have depth, story, and soul​.

• You see materials as more than finishes—they’re expressions of creativity.

• You’re excited to work with artisans who create with passion and purpose.

• You’re always looking to elevate your projects and push creative boundaries.

WHY YOU ARE HERE

You’re looking for more than just a product—you’re looking for connection. You’re ready to move beyond the expected. 

This is where imagination meets execution.

• Collaborate with skilled artisans to create custom pieces (lighting, objects, textiles, or decorative surfaces.)

• Access exclusive, handcrafted materials not found anywhere else.

• Bring your design vision to life with one-of-a-kind, made-to-order pieces.

• Add artistic, conversation-worthy elements to your projects.

• Elevate your projects with materials that carry depth, texture, and story.

• Offer your clients something truly special—beyond what they’ve seen before.

• Deliver excellence to your clients

• Attract the right clients

WHAT’S POSSIBLE

When you collaborate with SWADOH, you open the door to:

• Custom pieces made in close collaboration with master artisans in France.

• Design solutions tailored to your project’s story, budget, and vision.

• One-of-a-kind lighting, objects, fine art, and finishes that bring soul to a space.

• Inspiration and support from concept to execution.

• Feel inspired—and inspire your clients in return.

• A chance to differentiate your work with meaningful, material-driven storytelling.

• The ability to transform your ideas into tangible, extraordinary creations.

• A trusted partner who understands the demands of high-end, thoughtful design.

• Bring warmth, story, and craftsmanship into your designs.

Per Guillaume's prompt, I'm getting started with my ABOUT YOU section. Also my current About section does talk quite about about "you" rather than "me" :)  

https://www.fearlessbranding.com/about/

ABOUT YOU

You’re an expert at the top of your game.  

You’ve built a firm around your expertise (law, finance, wealth management, consulting).

You’re committed to growing your firm by attracting better, more lucrative clients. 

WHY YOU’RE HERE

You’re investing in your marketing and business development - but it’s not working. Considering what you are putting into it, you should be getting much better results.

You are not getting the attention of the prospect you really want to talk to.

You’re pissed off when you see competition that doesn’t have your expertise land the clients you want.

WHAT’S POSSIBLE

Here’s what I see: so many firms deliver extraordinary value, but they tell a boring story about it.  They look and sound like their competitors. So the people they need to influence click off and keep scrolling.

I believe that it’s incumbent upon firms to control their own narratives, to tell a powerful story that resonates and connects with their audiences.

My approach is built on leveraging myth, art and storytelling to connect you and your expertise with the clients who will appreciate you most.

If that approach might resonate with you, let’s connect, and I’ll show you how I’ve used it to dramatically increase my clients’ businesses. 

Hi everyone,

Guillaume invited me to share my latest project and invite you to walk part of the path of writing with me. 

For over a year, I felt a quiet whisper from a book—an invitation that grew into a persistent shout I couldn’t ignore. Two months ago, amidst the world's turmoil, I finally surrendered and began writing.

This book is my response to the polycrisis we face, exploring the essential thinking, feeling, and actions needed to navigate these challenging times. I believe that sensitive hold immense power to shape the future, and stepping into that power requires courage, community, and a shift in how we see ourselves.

For those that are interested: I want to invite you into the process. As a paid subscriber to my Substack newsletter, you’ll get exclusive, twice-monthly updates—early drafts, behind-the-scenes insights, and personal reflections on the writing journey. Even more, I welcome your thoughts and feedback, making this a collaborative experience.

Substack: substack.com/@jolebuccellati