RF
Robert Friedman
@robert178

I'm the founder of Fearless Branding. I work with experts who own professional services and consulting firms to tell their stories fearlessly so they win the clients they deserve.  

Too many firms deliver extraordinary value, but they tell a boring story about it. And a boring story leads to ineffect…


Active 8d ago Joined 9 Apr 2025 Oakland, CA (GMT-08:00) Pacific Time (US & Canada)

Thanks to Jole, Robert and Guillaume ' feedback, I finessed ABOUT YOU Here it is ...

ABOUT YOU

  • You are a creative, a designer, a visionary.

  • You’re not here to follow trends—you’re here to elevate your projects and push creative boundaries.

  • You seek what’s truly unique and exclusive—materials and collaborations that help bring your ideas to life and set your work apart.

  • You believe in the power of craftsmanship to elevate a space.

  • You know that thoughtful details make all the difference.

  • You’re drawn to authenticity, the human touch, and design with depth, story, and soul.

  • You…



RF

Congrats! Suggest you show this to real people who are in your target market and get their reaction.  Maybe even ask them: can you edit this to make it perfect for you? Obviously, everyone has an opinion, and just because one person isn't perfectly aligned doesn't mean it's "wrong." But if you ask "enough" people you'll see the commonalities.  I call it "the through line." 

ABOUT YOU - Exploration as well...

I need to trim, though... I use the break down Robert used. 

ABOUT YOU

You are a creative. A designer. A visionary.
You’re not here to follow trends—you’re here to create something meaningful.

  • You want your work to stand out with depth, meaning, and story.You’re always looking to elevate your projects and push creative boundaries.

  • You are seeking something truly unique and exclusive.

  • You’re tired of seeing the same materials everywhere and want to stand out.

  • You are looking for ways and tools …



RF

Valerie, do you remember I talked about laddering? Mom buys her kid some milk and the benefits go up the rungs from “he won’t be thirsty” to “world peace”. I suggest you put your ideas on a ladder. Only one idea per rung.  I see rungs from “make pretty stuff” to “tell meaningful stories”. What I think is happening is that you’re combing different benefits in different ways, so it’s hard to see WHAT is most important. Once you figure out the what, you can figure out how to say it. One question I have is: which is most important - the artisans or the products? I know that seems like a Sophie’s choice. My hunch is that one of them should lead in your story. 

ABOUT YOU exploration

Per Guillaume's prompt, I'm getting started with my ABOUT YOU section. Also my current About section does talk quite about about "you" rather than "me" :)  

https://www.fearlessbranding.com/about/

ABOUT YOU

You’re an expert at the top of your game.  

You’ve built a firm around your expertise (law, finance, wealth management, consulting).

You’re committed to growing your firm by attracting better, more lucrative clients. 

WHY YOU’RE HERE

You’re investing in your marketing and business developmen…



JB

Hi Robert, That's good already :) I am looking forward to the new version!

VL

I love the break down - This is very clear. 

Zuora pitch deck

I was able to download the pitch deck that Guillaume mentioned from Zuora.  Here's the link:

http://info.zuora.com/rs/60...A..